Business

Starbucks juice venture opens in Bellevue

After years of spanning the globe with its green logo emblazoned on nearly every coffee cup the eye could see, Starbucks is taking a shot with some healthier fare.

The coffee giant opened the first Evolution Fresh store Monday in Bellevue Square, a juice and health food retailer that relates more closely to Jamba Juice than it does its joe-producing sister store. Residents from around the Puget Sound area packed the new location, right next to the Starbucks in the Lodge, itching to check out the new drinks and food.

“This is the gathering place of this region,” said Arthur Rubinfeld, president of global development for Starbucks.

The store features juice taps, where customers can build custom-ordered 16-ounce drinks for $7.99, or eight-ounce offerings for $4.99. The menu is visible throughout the store, with a four-screen video wall that can display the drink choices with the simple press of a button at the main counter.

In addition, Evolution Fresh stores also sells salads and sandwiches, with an average meal with drinks and food running just under $20 for a customer.

Rubenfeld said the company picked the Bellevue Square location because of the drawing power of Bellevue Square, combined with the healthy living style exhibited by many of the residents in the region.

Downtown Bellevue residents and employees can get delivery from the new store as well.

The store, in the northeast corner of the mall, bears no resemblance to most Starbucks locations.

 

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