Senior community gets new name, logo

The rebranding connects the community to its faith-based foundation.

  • Sunday, July 7, 2019 1:30am
  • Life

A senior living community on Mercer Island recently received a rebranding.

Covenant Living at the Shores is the new name of what was formerly known as Covenant Shores. The new name accompanies the parent company’s name change to Covenant Living Communities and Services.

“This rebranding positions our organization in a fresh, energetic and welcoming way for the older adults we serve, their family members and will help in attracting new employees,” said Terri Cunliffe, Covenant Living president and CEO. “It is more than exciting to finally put our new name to full use for everyone to see.”

The new name was officially put into place on June 25.

Residents and employees of Covenant Living at the Shores will now see the new name and logo. The community will have new signs, marketing materials, a rebranded website, and employee uniforms for those in health care, housekeeping, facilities maintenance and dining.

Covenant Living is the nation’s fifth largest senior living and health care provider, with 16 communities in nine states, and the rebranding connects the communities to its Christian heritage, a press release explained. “The new logo symbolizes Covenant Living being a faith-based organization incorporating the Christian symbol of a fish implying a place for new life, safe space and of community. The color palette was chosen to communicate vitality and health,” the press release stated.

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