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King County kicks off ‘Too Good to Waste’ campaign
Food is expensive and valuable, yet Americans throw away 25 percent of the food they purchase — adding up to more than $1,600 a year per household. In an effort to reduce food waste, the King County Solid Waste Division has launched the “Food: Too Good to Waste” education campaign.
“‘Waste not, want not’ is a familiar phrase, and I’m pleased that this new awareness campaign will focus on that wise mantra to save space in our landfill, and dollars in consumers’ wallets,” said King County Executive Dow Constantine.
The new campaign includes an online video series featuring PCC Natural Market’s chef Jackie Freeman, who shows three families the path to preventing food waste by making small changes in how they shop, prepare and store food. Watch the videos and learn more about preventing food waste at www.recyclefood.com.
King County hopes to raise awareness of the significant financial and environmental impacts of wasted food, which makes up the greatest percentage of what is dumped at the county’s Cedar Hills Regional Landfill. And while wasted food can be composted along with food scraps and yard waste, it’s best not to waste food in the first place.
At the household level, food is wasted because of overbuying, improper food storage, tossing leftovers or cooking or serving too much.
The “Food: Too Good to Waste” program was designed through a collaboration between the Environmental Protection Agency, King County and more than 25 other state, city and county government partners. King County piloted the campaign last year with a local elementary school, and plans to make this a multi-year public education effort.