We want your input | Editorial

In today’s Mercer Island Reporter, we’re asking you, our readers, to tell us what you want from your hometown newspaper.

And more. The survey will help us shape our product and understand how our community does business as we partner with local merchants and other advertisers to foster a strong local economy.

Share your views with us, and you will be entered for a $1,000 cash drawing and a $500 gift certificate for Fred Meyer.

“Ensuring that we provide our communities with the local information they want, when they need it, is of paramount importance to us,” said Janet Taylor, publisher of the Mercer Island Reporter. “By participating in this survey, you can help us ensure that we’re meeting that challenge.”

Partnering with us in our market research is Pulse Research of Portland, Ore., an independent firm that works with media and retailers nationwide.

The survey is at http://www.pulseresearch.com/mercerrep and will provide valuable feedback to the Mercer Island Reporter staff: What do you enjoy about your newspaper? What would you like to see changed? How can we better serve the community?

It will also help your local businesses better market their goods and services.

Questions include reader preferences for local news and other media; consumer preferences for local and regional shopping; household purchasing plans for goods and services; your family choices for entertainment and travel; and basic household demographic information.

We ask you to log on to our Web site to take the survey. All responses will be kept confidential.

“Your opinion is very important to us,” said Taylor. “Take the survey and tell us what you think, and we’ll use that information to make your hometown newspaper the very best it can be.”

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