Everyone is an athlete at G4
By MEGAN MANAGAN
Mercer Island Reporter Reporter
June 19, 2012 · Updated 9:07 AM
At the heart of a new business on Mercer Island is the idea that everyone is an athlete. G4 Athlete, a new all-encompassing physical therapy business, recently opened its doors on Mercer Island.
The company, owned by Brent and Kristi George, may be new to the Island, but the staff is certainly not new to the profession. The Georges and the staff of G4 have over 20 years of experience in their various areas of expertise.
Brent George said the idea is that everyone is an athlete, no matter if you’ve played soccer for 20 years, or simply run on the weekends. Every athlete, at some point, hits the wall they just can’t get around. That’s where G4 comes in.
“Often those are the types of people who find their way here,” said George. “That is where our team comes together to really try and unearth the root cause to their symptoms, their condition, their wall. Unearthing the cause. Sometimes what happens is that symptoms are treated, and when symptoms are treated on a continual basis, symptoms don’t go away. If we can truly get at the root cause, then we can truly make a difference for someone and their goals and achieving their goals.”
G4 Athlete offers a wide variety of services, including physical therapy, nutritional assessments, mental edge and performance assessment, massage therapy, consulting and more.
“Everyone is an athlete; when we were deciding on the name, someone said G4 Athlete, that doesn’t sound like physical therapy, and we said that’s exactly right. Number one, everyone is an athlete and we treat them as such. Our clients, we are focused on serving our greater community,” said George.
The Georges, who live in Issaquah, owned another clinic in the 1990s, and said they felt it was the time to open a new venture.
“We’ve been in practice before and the turning point for opening G4 Athlete [is that] what we’ve seen over the years is a missing link in treating the entire body and person,” said the owner. “Physical therapy addresses a lot of those elements, but what we wanted to do was to put these elements together under one roof and develop a comprehensive service.”
The four in G4 comes from not only the fact that there are four Georges, Brent, Kristi and their two children, but it also represents the four elements of the business — sports biomechanics, nutrition, mental edge and functional fitness.
“By themselves, nutrition, the mental edge, functional fitness — none of those are unique to anything, but together under one roof, delivering it in a coordinated fashion is what’s different,” said George. “Also, having the top-notch team that brings a lot of experience to the business is key. We have high-caliber people here to deliver those elements.”
The Georges chose Mercer Island as the location for their clinic, partially because they love the sense of community, but also because of the location itself.
“I think Mercer Island is, number one, an awesome community. Number two, it is a great location for our patients that are coming from the Eastside,” he said. “Really, strategically, it allows us to serve a greater community by being on the Island, but we’re very excited to be involved in the community and really do all we can to meet with schools, clubs, organizations and be of service to the community of Mercer Island.”
G4 Athlete’s top goal is simply to deliver the best care they possibly can, and to make a difference in the lives of their clients.
“Our goal isn’t to meet high numbers,” said George. “Our goal is not to drive metrics – quality over quantity. This is about a quality experience. The other things they take care of themselves.”
In just their first week of business, George said they’ve had a steady stream of clients.
“We’re actually already this week having a steady flow of clients. I’m thankful for that. A lot of that is truly through word of mouth and our connections with great organizations and great people. In being in the community and in the medical community for 20 years doesn’t hurt,” he said.
George himself has been a consultant for the University of Washington, Seattle Seahawks and has worked with the Washington Interscholastic Activities Association.
“That just means that we understand the complexity of working with a high level athlete and bringing that understanding to the community,” he said. “That’s what we’re wanting to give. Professional and competitive athletes have certain things that are presented to them because of the environment to them, we want to present that environment to the community.”
G4 Athlete is located at 2737 77th Avenue S.E. in Suite 214 (located in the back of the building).
To learn more, contact them at (206) 518-9405 or visit G4Athlete.com.
Contact Mercer Island Reporter Reporter Megan Managan at firstname.lastname@example.org or (206) 232-1215 ext. 5054.