Jennifer Brastad wants women to be aware of their inner beauty. The Mercer Island resident has launched “Our Beautiful Project,” a new business created to help women build their self-esteem by showcasing an affirmation in their bathroom that reads “Beautiful” when looking in the mirror.

The scrolling letters are printed backwards in the frame so that they can be read when reflected.

“It’s the best beauty regimen toward creating real beauty that shines, delights and gives joy to others,” said Brastad, who by trade is a graphic designer.

The project has been born out of Brastad’s own life experience — her journey of healing and overcoming an abuse-filled childhood. Now 44, she has a 6-year-old son with her husband.

“It’s been an arduous and painful journey on the path to healing, but with the help of therapy, I am growing stronger. Little by little, I’m able to loosen the restraints of my past that bound me tightly for so many years,” Brastad said on her website.

A variety of framed affirmations are available for purchase on the website in different colors and patterns. Brastad is also a blogger.

“I am trying to build up a social movement for women to value their inner beauty and increase community awareness about the dangers of the pressure to be physically beautiful, especially for girls and teens,” she said. “I think the affirmations would also make a fantastic Valentine’s Day gift. A man would basically be saying, ‘I love you. I think you are so beautiful, and I want you to believe you are, too.’”

For more information, go to www.ourbeautifulproject.com.