KMIH 88.9 The Bridge launched on Jan. 31, replacing the current “Hot Jamz Radio” format on the Mercer Island High School student radio station.
Led by radio veteran and broadcast media instructor Joe Bryant, the Mercer Island students are flipping the station over to “88.9 The Bridge: Music and Conversation That Spans Generations.”
“Our vision is that The Bridge will serve as a link to the Mercer Island community as well as the local music community,” Bryant said. “My program is based on giving young broadcasters opportunities to tell stories and create audio art with words and music on a worldwide stage. The brand also is a nod to our geographic location. The Bridge is the only way you can get to Mercer Island and frankly, with a 30-watt transmitter, it’s the place where you can hear 88.9 the best.”
The first hour of broadcasting on The Bridge was used to thank all the Bridge Builders, which include many staff and students of Mercer Island High School. There was also a ribbon cutting by local dignitaries, and the unveiling of the new station logo.
Later, MIHS student and radio program director Leah Raissis and Ian Crawford of Panic! At The Disco, The Cab and The Contestants gave performances in the studio’s live music lounge.
MIHS Principal Vicki Puckett said she is very proud of the students and Bryant for all their efforts rebranding this station.
“We have had nothing but wonderful reviews from our listeners,” Puckett said. “Students are truly getting a hands-on educational experience on how to operate a FCC-licensed 24-7 radio station and how to broadcast shows that attract listeners.”
Tune in locally at 88.9 and worldwide at www.889thebridge.org. The station’s new app for iPhone is available free in the iTunes store.