Owner Bryce Caldwell plans to open Freshy’s Local Market on Feb. 9 in the Hadley building. Photo courtesy of Freshy’s Local Market

Freshy’s farm-to-market grocery opens Thursday in Mercer Island

  • Tuesday, February 7, 2017 3:27pm
  • Business

“Freshy’s Local Market,” a new 2,500-square-foot, farm-to-market grocery, will open at 9 a.m. on Feb. 9 in the Hadley building.

Freshy’s owner and founder Bryce Caldwell, who also runs Freshy’s Seafood Shack just down the street from the new location, said the business “is an answer to the growing demand for food that is minimally-handled and minimally-transported.”

The market will have local organic produce and dairy daily, and a full-service marketplace with fresh, locally-sourced fish and meat that on-site professionals will quickly cut to customers’ needs. Beers from small local producers will be dispensed into growlers from eight rotating taps. For perfect meal pairings, Washington state wines and sake will line an entire wall.

Caldwell said he is passionate about finding the best and freshest food from small producers. Freshy’s will focus on sourcing from Grays Harbor, Pacific, Skagit, Pierce, Snohomish and King counties.

“We are building on the runaway success that we’ve enjoyed at our original Freshy’s Seafood Market,” he said in a statement. “At the new Freshy’s Local Market, shoppers will have many more choices of fresh, locally-sourced, organic foods. Food will be traceable to its origin.”

Artisan cheeses will come from Golden Glen creamery in Bow, Washington, where they not only make the cheese; they also raise the cows. Oysters from Willapa Bay and Deep Bay will be shucked and packed on ice for customers to enjoy at home.

Meats and seafood will almost entirely be from Western Washington, as local fishermen will deliver clams and salmon directly to the market. There will be live whole crabs from Ilwaco, where Caldwell was born. A local growers’ co-op will also deliver farm-to-table organic produce to Freshy’s Local Market.

Caldwell grew up in a family of commercial and sport fishermen. When making a career change seven years ago, Caldwell returned to his roots, first becoming an independent seafood broker before opening Freshy’s. Much of the seafood and shellfish sold at Freshy’s is sourced from local fishermen Caldwell has known for over 30 years.

Caldwell opened Freshy’s at 2411 76th Ave. SE in 2010, repurposing an abandoned gas station on a prime corner of Mercer Island’s main business district. It quickly became an Island mainstay, and was discovered by Eastside residents and Seattleites as well.

Rebranded “Freshy’s Seafood Shack,” the original dining location will enlarge its casual, indoor dining space. It will continue to serve lunch and dinner and showcase an expanded menu of cooked-to-order and take-home items like fresh steamed crab, oysters on the half shell, hamburgers, fish and chips, grilled seafood tacos and Po’boy sandwiches.

With the opening of Freshy’s Local Market, fresh seafood sales will relocate to the new grocery. The market will also have options for grab-and-go meals.

“We’ll have a wide variety of in-house-made salads, sauces, and soup-bases,” Caldwell said. “For fans of Hawaiian poke, we’ll have numerous choices at our self-service poke salad bar. We are adding beef jerky, pepperoni, prosciutto and sausage to a charcuterie selection that also includes smoked salmon, salmon jerky, salmon candy and salmon bacon.”

The grocery’s interior will be suggestive of a northwest beach scene, with sand-colored driftwood trim and stained floor that brings to mind a day at the seaside. 54 short-term customer parking spaces are located within the Hadley apartment building.

Freshy’s revenue has grown 14 percent annually. Caldwell started with just two employees in 2010. When Freshy’s Local Market opens in February 2017, Caldwell will have 14 full time employees.

Freshy’s Local Market is located at 2601 76th Ave. SE. It will be open from 9 a.m. to 9 p.m. daily. For more, see www.freshysseafoodmarket.com.

Store manager Jason Maloney poses in the market prior to the Feb. 9 opening of Freshy’s. Photo courtesy of Freshy’s Local Market

Store manager Jason Maloney poses in the market prior to the Feb. 9 opening of Freshy’s. Photo courtesy of Freshy’s Local Market

Store manager Jason Maloney poses in the market prior to the Feb. 9 opening of Freshy’s. Photo courtesy of Freshy’s Local Market

Store manager Jason Maloney poses in the market prior to the Feb. 9 opening of Freshy’s. Photo courtesy of Freshy’s Local Market

More in Business

Real estate market on Mercer Island is ‘active’ this summer

A real estate snapshot from John L. Scott Real Estate.

30Bellevue offically opened for low-income individuals and families

The project was created through a partnership between Imagine Housing and St. Luke’s Lutheran Church.

Kailan Manandic / staff photo
                                (From left) Jane Broom, Microsoft Philanthropies senior director, former Washington Gov. Christine Gregoire, who now serves as CEO of Challenge Seattle, and Charlie Davis, partner and managing director at the Boston Consulting Group, speak on Microsoft’s $500 million commitment to affordable housing at a panel discussion during a Bellevue Downtown Association breakfast.
Microsoft reveals project criteria for $500 million affordable housing funds

The company will soon accept applications for projects related to affordable housing on the Eastside.

The first Digital First Chase bank branch opens on Mercer Island with “smart” ATMs meant to fill the traditional role of a teller while the former tellers work as financial advisers for clients. Kailan Manandic / Staff Photo
Mercer Island sees first wave of Eastside bank enhancements

Chase bank opened its first Digital First branches on the Eastside in Bellevue and Mercer Island.

Kailan Manandic / Staff photo
                                The Boutique Lounge offers a shopping space and cushioned chairs for locals to gather and hang out.
The Boutique Lounge open to South End shoppers

The shop opened on May 6 after years of planning.

The data visualized here was compiled from Apartment List’s monthly rent reports. See an interactive chart below. Kailan Manandic / data illustration
Eastside rental market could balance out with the region

Eastside rent medians increased by 2.8 in the past year, a decrease in growth from previous years.

The Mercer Island Chamber of Commerce held a Ribbon Cutting Ceremony for the Christian Science Reading Room on April 30. Stephanie Quiroz/staff photo
The City of Mercer Island welcome the Christian Science Reading Room to the business community

An open house and Ribbon Cutting Ceremony was held on April 30.

Kailan Manandic / staff photo
                                Amazon recently announced it will move its Seattle-based worldwide operations team to Bellevue by 2023. The company plans to occupy an office tower, pictured here, currently occupied by Expedia, starting in 2020.
Amazon confirms move to Bellevue

The company’s worldwide operations team will make the move by 2023.

Eastside market heats up as major tech news hits

A real estate snapshot from John L. Scott Mercer Island.

The Factoria QFC (pictured here) was part of the phase out pilot last November that included five other locations in the area. Currently, the stores only have paper bags and offer reusable bags for purchase at the checkout aisles. Kailan Manandic / staff photo
QFC to stop offering plastic bags in all stores on April 1

The commitment comes early as its parent company, Kroger, pledged to end plastic bag use by 2025.

More + Merrier offers four different collections that include customizable, modular kits. Each kit offers different options, including hanging decor, tableware, tabletop decor and napkins. Photo courtesy of Stephanie Ben-Zeev
Local business owner helps throw parties across the country

Stephanie Ben-Zeev recently launched More + Merrier, an e-commerce shop for custom party decor.