Senior community gets new name, logo

The rebranding connects the community to its faith-based foundation.

  • Sunday, July 7, 2019 1:30am
  • Life

A senior living community on Mercer Island recently received a rebranding.

Covenant Living at the Shores is the new name of what was formerly known as Covenant Shores. The new name accompanies the parent company’s name change to Covenant Living Communities and Services.

“This rebranding positions our organization in a fresh, energetic and welcoming way for the older adults we serve, their family members and will help in attracting new employees,” said Terri Cunliffe, Covenant Living president and CEO. “It is more than exciting to finally put our new name to full use for everyone to see.”

The new name was officially put into place on June 25.

Residents and employees of Covenant Living at the Shores will now see the new name and logo. The community will have new signs, marketing materials, a rebranded website, and employee uniforms for those in health care, housekeeping, facilities maintenance and dining.

Covenant Living is the nation’s fifth largest senior living and health care provider, with 16 communities in nine states, and the rebranding connects the communities to its Christian heritage, a press release explained. “The new logo symbolizes Covenant Living being a faith-based organization incorporating the Christian symbol of a fish implying a place for new life, safe space and of community. The color palette was chosen to communicate vitality and health,” the press release stated.


In consideration of how we voice our opinions in the modern world, we’ve closed comments on our websites. We value the opinions of our readers and we encourage you to keep the conversation going.

Please feel free to share your story tips by emailing editor@mi-reporter.com.

To share your opinion for publication, submit a letter through our website https://www.mi-reporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) We reserve the right to edit letters, but if you keep yours to 300 words or less, we won’t ask you to shorten it.

[flipp]

More in Life

Shot from the city’s 2018 National Night Out event. Photo courtesy Julie Underwood
No city-sanctioned National Night Out event on Mercer Island this year

In light of COVID-19, the city is encouraging residents to still find safe ways to celebrate.

Shot from a previous Art UnCorked event. Photo courtesy MI Art UnCorked Facebook page
Art UnCorked, postponed to 2021, gets new official date

For now, the next Art UnCorked event is set for Sept. 10, 2021.

Graphic courtesy SJCC.
SJCC announces ‘senior hours’ for sidewalk café

Starting Aug. 4, seniors will be served exclusively from 10-11 a.m., Tuesdays and Thursdays.

Top row, L-R: Councilmember Jake Jacobson, Mayor Benson Wong, Deputy Mayor Wendy Weiker. Middle row, L-R: Councilmembers Lisa Anderl, Craig Reynolds, David Rosenbaum. Bottom row, L-R: Citizens of the Year Kendra and David Uhler and Councilmember Salim Nice. Screengrab courtesy city of Mercer Island
Mercer Island ‘Citizen of the Year’ announced

David and Kendra Uhler received the honor at a recent council meeting.

A photo from this year’s production of “Rent,” which debuted in March. YTN only got through a few performances before having to cancel remaining dates due to coronavirus concerns. Photo courtesy YTN Facebook
Youth Theatre Northwest making unprecedented adjustments amid pandemic

The Reporter caught up with executive director Mimi Katano to discuss how the theatre is transitioning, what has/hasn’t worked and what concerns she has about the future.

Ezra Teshome. Photo courtesy Mercer Island Rotary Club
Mercer Island Rotary Club announces upcoming speakers

Ezra Teshome will be presenting at the July 21 meeting, Rick Newell on the 28th.

2020 Honda CR-V Hybrid. Courtesy photo
2020 Honda CR-V Hybrid | Car review

There’s a reason Honda’s CR-V has been America’s top-selling crossover vehicle over… Continue reading

2020 Ford Ranger SuperCrew Lariat. Courtesy photo
2020 Ford Ranger SuperCrew Lariat | Car review

Ford’s venerable compact Ranger pickup went away for a while. But it… Continue reading